To generate engagement the city has made a stop-motion budget video out of Lego. At the moment it has been viewed about 1 million times.
Arlington, Texas — The city’s budget videos are known for blowing up YouTube, but Arlington’s video made this year has garnered nearly a million views.
“It’s always a challenge to say, ‘How do you tell the story in a new way or another? Jay Warren, director of public relations and legal affairs in the city, said.
The idea for this year’s video of Warren was to use the giant Lego Towns he had built at home over the past five years, containing about 350,000 Lego works.
“It can be a little overwhelming,” he said. “When I was a kid, I wanted to be an architect, but I decided to communicate until I knew I needed geometry and math.”
He proposed the idea of using Lego to create a stop-motion video to mixed reactions, but two weeks after the communications team, it became a viral video.
“If people see it and learn about their budget, they will ask more informative questions,” he said. “Municipal information can be fun and interesting. You have to be creative to do it.”
The city features intricate details ranging from scenery inside Lego buildings to flowers and trees, and the team created a special Arlington logo for police cars and Lego street sweepers.
“It’s better than we thought,” Warren said. “It’s a little encouraging to see how real it is and how popular it is.”
Now, the next challenge requires new ideas for the next year.
“I’ve already started pushing for it,” Warren joked. “It will be difficult to get to the top.”
Arlington Lego video about city budget spread by word of mouth
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