Verizon sweetens iPhone subsidies to match competition

Texas News Today

File photo: Verizon stores in Superior, Colorado, USA, July 27, 2017. Reuters / Rick Wilking / FILE PHOTO

September 17, 2021

(Reuters) – Verizon Communications said on Friday that Apple Inc. is increasing subsidies for its newly launched iPhone 13 to attract more customers to the US carrier’s network.

Verizon said it would offer trade-in subsidies up to $1,000 from its previous $700, compared to its rival AT&T Inc. The largest grants will be given to customers who submit iPhone 11 and iPhone 12 models.

While Apple’s new iPhone range is offered at the same price, carriers are using aggressive grants to retain and attract new customers.

The phone also has a custom 5G antenna and wireless components for faster speeds. This impetus for expanding 5G connectivity comes at a time when US carriers are competing to scale up their 5G infrastructure.

Starting at $699, the iPhone 13 promises a better display, longer battery life, and a Cinematic Mode that automatically changes focus when shooting video. The new A15 comes with a Bionic chip that enables features like automatic text translation. All models will be available from September 24.

(Reporting by Chhavi Mehta in Bengaluru, edited by Krishna Chandra Eluri)


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