TikTok reaches 1 billion monthly users

Texas News Today

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TikTok revealed on Monday that it has 1 billion active global users. This shows that short video apps are constantly on the rise.

Privately owned by Chinese company ByteDance, TikTok has recorded a surge in users over the past few years, with many US viewers taking part in the COVID-19 pandemic.

TikTok said that it has around 55 million global users as of January 2018. This number increased to 217 million by December 2018 and to 507 million by December 2019. The company reported nearly 700 million monthly active users last summer.

In comparison, Facebook said in the second quarter that the app family had 3.51 billion monthly users, up from 3.45 billion in the first quarter.

Still, the company has launched one of the most successful short-form video apps out there, and several of its big tech competitors are competing to recreate versions of their own. Facebook launched Instagram Reel, a clone of TikTok, last August. Snap announced a similar feature last year called Spotlight. Google’s YouTube launched its competitor Shorts last September.

TikTok has managed to grow despite the tough years. The company faced several setbacks, including the prospect of a US sanctions, after the Trump administration viewed data storage and security as a national security risk.

TikTok was sold to a US company if it wanted to continue to broaden its business, and Oracle was later designated a “trusted technology provider”.

However, President Joe Biden’s promotion at the White House allowed the company to continue operating as normal. In February, The Wall Street Journal reported that Oracle’s transactions were “indefinitely postponed.” This summer, Biden also signed an executive order setting government standards for assessing the risk of apps linked to foreign enemies.

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