Homemade electric car startup Ola Electric has been a huge hit with its first electric scooter. The company says that it was able to sell over 86,000 scooters within 12 hours of its first sale date. This reaction is exactly the same as that experienced by the company while opening the scooter for pre-booking of only Rs. 500, a few months ago.
To recall, the company had unveiled two battery-powered scooters in India on August 15. The Ola S1 and S1 Pro were supposed to go online for retail on September 8, but the sale was postponed due to technical issues.
Ora is currently offering a down payment to users who have pre-booked the scooter to confirm their purchase. These customers will have to pay Rs. You can prepay ₹20,000 and choose to pay the rest in EMI or cash before shipping the scooter.
Improvement, now selling 4 scooters per second Buy now on Ola app https://t.co/RIcwzKSIyt https://t.co/TIczSZLMVtSeptember 15, 2021
The fact that Ora was able to sell four scooters per second on the first day shows that the Indian market needs a bigger player who can offer uncompromising electric motorcycles at a competitive price. After all, the hike in gasoline prices didn’t help – but limited availability of branded products like Bajaj Chetak and others is holding back the growth of domestic zero-emission scooters.
numbers tell you the story
The outlook is that Ora was able to sell electric scooters nearly three times across the country in the first six months of the year. It was also able to match the total number of Honda Activas sold in India in the first half of the year.
The Honda Activa has been the best selling ICE motorcycle in India for a long time now, by a wide margin. Few new entrants in less than a day indicate that the country is now ready to switch to clean energy vehicles and is waiting for a viable alternative.
Even more surprising is that Ola currently does not have any offline channel partner. This means that users cannot visit the retail store as per their choice, check the scooter and participate in test runs. The scooter is announced online and must be purchased online as well. Delivery is also done from the company’s factory directly to the user’s front door.
EV is no longer the future – EV is here and it has already been forced to change
Traditionally, motorcycles have been a part of a middle-class family in India, with many sentiments – often treated as part of the family. This underscores the willingness of Indian consumers to adapt and change over time. If not, would people be willing to buy online without once checking out such an important part of their life cycle?
It’s the first day of sales, and these may be early adopters willing to jump on the guns, but maintaining sales is key for Ora. That said, buyers in this country have heard a lot about electric vehicles over the years. Thanks to central and state government policies, major brands are looking to enter India, and rising fuel prices have pushed households. multi-fold.
Now that Ora has set “customer expectations” and is trying to do everything for a huge factory built at record speed, traditional operators with capacity, market and expertise, especially Bajaj and Honda 2 wheelers keep their priorities. Will reconsider and adjust to your needs. as soon as possible.
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