Kroger, Instacart aim for 30-minute grocery delivery

Kroger, Instacart aim for 30-minute grocery delivery

The Kroger company said it is partnering with Instacart Inc. to deliver food and household staples in 30 minutes, to propel the supermarket giant into the crowded grocery-delivery business.

Kroger chief executive Rodney McMullen said Kroger tested 30-minute deliveries about two years ago, but Groser found it difficult to expand the service with only its employees. It will be easier to expand the service with Instacart, he said, because the grocery-delivery provider has the technology and shoppers to pick up and deliver grocery staples, home products and prepared meals from Kroger’s more than 2,700 stores.

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