Intuit agrees to buy Mailchimp for about $12 billion

Intuit agrees to buy Mailchimp for about $12 billion

TurboTax manufacturer Intuit Inc. It has agreed to buy email-marketing pioneer Mailchimp for approximately $12 billion with the aim of capitalizing on the growth of small and medium-sized businesses.

The cash and stock deal for the closely held Mailchimp will be Intuit’s biggest deal to date and will be set up to provide more services for small businesses such as marketing and customer-relationship management.

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