India-based unicorn startup “Rebel Foods” partnered with Foodpanda to expand its cloud kitchen business across Asia

Texas News Today

Rebel Foods, newly renovated Cloud Kitchen unicornExpands partnership with global food and grocery delivery platform Foodpanda to expand internationally.

The partnership between Foodpanda and Rebel Foods is not new, and in fact it was in December 2019. However, a sudden outbreak of a pandemic led to the cancellation of the plan. Today, Foodpanda is rolling out some of Rebel Foods’ virtual restaurant brands (and new brands – 10 online food brands in total) in over 2000 stores, including Faasos, Behrouz Biryani, The Biryani Life, Lunchbox and Honest Bowl. Asia with the first five years of partnership starting in six markets. Foodpanda and Rebel Foods will also be offering a new joint serving the Honest Bowl.

It is Asia’s largest virtual brand partnership.

Based on the Brand-as-a-Service (BaaS) model, this partnership allows Foodpanda restaurant partners to plug and play the Rebel Foods brand and generate additional revenue. Through its Foodpanda network, Rebel Foods has already introduced four brands in six markets: Singapore, Malaysia, Bangladesh, Thailand, Hong Kong and the Philippines, and is now taking it a step further.

Foodpanda, a subsidiary of Germany-based Delivery Hero, has operations in over 400 locations in Asia, including Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, the Philippines, Bangladesh, Laos, Cambodia, Myanmar and Japan. Is known. Customers have access to a wide range of food and groceries and operate with a strong network of over 115,000 restaurant partners across 12 markets in Asia. The business in India was earlier acquired by Ora.

Rebel Foods, which became a unicorn after raising $175 million earlier this year, has a total of more than 4,000 Internet restaurants. More than 200 stores in six markets claim to have already signed up to add the Foodpanda App brand to their existing food and beverage (F&B) services.

India-based unicorn startup “Rebel Foods” partnered with Foodpanda to expand its cloud kitchen business across Asia

Source Link India-based unicorn startup “Rebel Foods” partnered with Foodpanda to expand its cloud kitchen business across Asia

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