According to a new study by cloud storage provider pCloud, Google has the most cross-site trackers among the tech giants.
After Google recently announced that it had postponed plans to phase out third-party cookies in Chrome, pCloud was blocked on 88 different websites using Safari’s Intelligent Tracking Prevention (ITP) feature Was. We’ve collected data on the number of trackers on each website and the number of trackers for each company to summarize the new “Web’s Most Invasive Cookies” survey.
With the number of views of the company’s trackers on other websites, Google topped the list with 262, followed by Facebook with 107 and Adobe with 69. Twitter and Microsoft won 4th and 5th respectively, and several other big spots. Brands like SnapChat, Verizon Media, Oracle, AppNexus, Akamai, Salesforce, LinkedIn and Amazon are also listed on pCloud.
Google has a total of seven cross-site trackers, and pCloud found that it was viewed 262 times across the 88 websites analyzed by the survey.
The most popular cross-site tracker among the search giants is DoubleClick.net, which is found on 70 websites and is used by online advertisers and publishers to display ads on their websites. This tracker allows advertisers and publishers to see which sections of their site users are viewing, allowing them to show more personalized ads.
Facebook came in second, and its tracker was detected and blocked 107 times out of 88 websites analyzed by pCloud. Popular websites that include social media giant Trackers include Barclays, Booking.com, Instagram and Bumble.
Twitter was in fifth place, but its cookies with trackers like Twitter.com and ad-twitter retain user data for an average of 41 days. These trackers are found on 88 websites that have been analyzed 44 times, and websites that use them include Shopify, Ocado, and HSBC.
Companies are starting to use cross-site trackers to provide customers with a more personalized experience, so this won’t end anytime soon. However, you can limit your ability to collect data about your browsing habits by using online VPN services and anonymous browsers.