According to a report by Canalys, smartphone shipments fell 6% in the third quarter of 2021. It sounds incredible, there always comes a time of high demand, and your right-handedness is high. In fact, it exceeds the supply. The report suggests that the reason for this decline in sales is being attributed to the shortage of semiconductors. As a result, manufacturers have been unable to meet the growing demand.
“The chipset famine has really arrived,” said Ben Stanton, chief analyst at Canaris. “The smartphone industry strives to maximize device production as much as possible. On the supply side, chipset manufacturers raise prices to eliminate the incentive for overordering to bridge the supply-demand gap. I am.”
However, despite all of these measures, Stanton said the shortage would not be eased until 2022, “As a result of this and the high cost of global freight traffic, smartphone brands have reluctantly raised retail prices for devices. said.
Let’s talk about numbers. Samsung took the top spot with 23% market share, as it was a ritual (it also had 23% market share in Q3 2020). With the launch of the iPhone 13 and the increase in demand associated with each iPhone launch, Apple was able to return to second place with 15% market share. Chinese smartphone maker Xiaomi garnered 14% market share, followed by Oppo and Vivo with 10% each.
Regarding the outlook, companies are worried about upcoming holiday seasons, such as Singles Day in China and Black Friday in the West, Stanton said.
“Smartphone channel inventories are already in short supply, and as more customers start anticipating these sales cycles, it will be impossible to keep up with the impending wave of demand. Customers will be able to get more from this year’s smartphones. One should expect to be aggressive. But to avoid customer disappointment, margin-constrained smartphone brands bundle other devices like wearables and IoT to be good for customers. We need to consider giving incentives, “They said.
Global smartphone shipments fell 6% in the third quarter of 2021. This is due to the limited supply of components. Report
Source Link Global smartphone shipments fell 6% in the third quarter of 2021. This is due to the limited supply of components. Report