China is targeting extreme internet fantasy with new action

Texas News Today

In the most extreme cases, devotion to celebrities can be “like an online addiction,” Fung says. In a 2019 article, he described the coexistence of online fan groups and streaming programs. His research assistant spent four months after the Tencent Video pop group production show. production 101, joined a fan group of Tencent’s platform Doki. Fans are encouraged to log in daily as these visits are considered in idol rankings. Some people pay for campaigning and rally voting. With the participation of his research assistant in a paid online fan circle and his efforts to garner competitor support, he was eventually invited to join a VIP fan group and received tickets to the show’s finale. It has entered.

These young people are often just children and face stringent academic demands and pressure from their parents and grandparents in order to be successful. Celebrity fandom provides an escape route, Zhao says. He helped a popular singer-songwriter deal with social media and asked her to be identified only by her name.

For some participants, Zhao said that fan groups “may be the first and only community they lead.” The club allows you to communicate effectively with people who are otherwise inaccessible, such as “a fan group manager who could be a Harvard graduate or the mayor’s daughter.”

But excessive dedication is a concern for some Chinese parents, says Grace Chang, a parent and former editor of a family-themed magazine. jing kids.. “The quest for fame and wealth is not the pursuit of the true meaning of their lives, but the goal of some young people’s lives,” she says.

The parents of a junior high school girl in Shanghai, Xia Wei, support these laws because they worry that Chinese youth “worship the stars blindly all day long.” It’s bad for their research. Preteen’s mother in Beijing, Wang Jun, says that Star’s generous money is unpleasant because “Star is already a high income earner and her parents’ hard-earned money is not worth it.”

Professor Perry Link of the University of California, Riverside, said the new rules want the government to show favor to such parents. He says that the ruling Communist Party does not care much for the youth chasing idols, wasting time and money and the moral nature of those idols. But if the parents believe that the party is on their side, it helps to consolidate their power.

The rules promise to shake up the cultural landscape in China. Social media manager Zhao says that traditional singers and actors can regain their lost popularity with ardent fan group artists who have amplified their favorites with their upbeat online activities. Brands can “ignore their DNA and brand image and consider whether they rely heavily on celebrity influence or fan club culture.” Fashion and luxury market.

She says luxury, fashion and beauty brands can shift their focus from solid Olympic athletes to more endorsements and even collaborations with virtual influencers. Online video platforms such as iQiyi and Tencent Video may be affected without the widely viewed idol pop shows, but may strive to develop new forms of programming. Others feel that the format of the idol competition is out of date. None of the forums answered the question.


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