AppLovin acquires MoPub, a mobile advertising platform that was acquired by Twitter, for $1.05 billion

Texas News Today

You may recall that popular microblogging site Twitter acquired mobile advertising platform MoPub in 2013 for about $350 million. Eight years later, Twitter decided to sell it to AppLovin, a game developer and marketing software company, for $1.05 billion. cash.

In a press release, Twitter CEO Jack Dorsey said the deal is focused and gives them confidence in a roadmap of profitable products. The company aims to generate $7.5 billion in revenue by the end of 2023, and the sale will accelerate the growth and development of the corporate products it owns and operates.

For MoPub, 45,000 mobile apps are used to manage monetization, reaching 1.5 billion addressable users worldwide. The platform will generate $188 million in revenue for Twitter in 2020, which is approximately 5.9% of Twitter’s advertising revenue in 2020 and more than 5% of total annual revenue. When AppLovin integrates MoPub’s reach and product features into its platform, it maximizes publisher revenue growth through increased demand and competition for each ad impression, leading to millions of new market-efficient customers for advertisers reaches. Expand your reach. price ceiling.

What are the sales results on Twitter? The company said additional details would be provided in its third-quarter earnings report on October 26.

“We are excited about the opportunity to grow the AppLovin platform and further enhance our publisher’s monetization tools through this strategic transaction,” said AppLovin CEO Adam Forofi in a statement. “We welcome the MoPub team and work together to integrate the best MoPub into the AppLovin software platform.”

With a 10-year history, the startup has come a long way and surpassed its original goal of helping mobile app discovery and revenue generation move beyond game development. It provides an integrated set of solutions for developers to grow their business and market, monetize, analyze and publish their apps.

AppLovin acquires MoPub, a mobile advertising platform that was acquired by Twitter, for $1.05 billion

Source link AppLovin acquires MoPub, a mobile advertising platform acquired on Twitter, for $1.05 billion

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