Amazon is launching a new shipping option for shoppers who don’t want to wait for their packages to be mailed.
The company started local sales on Thursday. It’s a set of services that allow small businesses selling goods on Amazon to provide in-store pickup and expedited delivery to shoppers who live near physical stores.
This feature can help Amazon keep shoppers on the site instead of going elsewhere, such as a retailer’s own online store or a competitor’s marketplace.
For eligible items, buyers can choose to have in-store pick up and same day package at the time of ordering. Amazon said there’s no additional charge for in-store pick-up.
For local delivery, the seller uses his truck and van to deliver the goods to the buyer’s front door. Sellers may also choose to bundle services other than shipping, such as product assembly and installation.
It’s up to the seller to decide the shipping speed and shipping cost, but according to Amazon, many sellers can guarantee 1-2 days of local delivery at no extra cost.
“Typically, we can achieve the current flagship standard in 1-2 days,” said Bear Hendley, retail sales and installation manager for Arizona-based Vaults TV, while participating in beta testing of the local sales program. Down. “We would like to make it available on the same day. It already has a function.”
With increasingly local delivery options, Amazon is leveraging a vast network of third-party sellers’ physical footprints to expedite the process of delivering packages to the customer’s front door. This is the same tactic as used by Wal-Mart, Target, and others using physical stores to deliver items ordered online on the same day.
In an interview, Pat Bigatell, director of local sales, said, “Vendors are actually using their own infrastructure for distribution, whether it’s a particular piece of equipment or the local distribution infrastructure currently in place. I’ll take delivery.” Promises from vendors at the national level are generally faster than the ones shipped because it is local.”
As shoppers spend less time in stores and move to online commerce, the number of curbside and online shopping and in-store pickup (BOPIS) increases during the coronavirus pandemic. I am According to eMarketer, US Click & Collect sales are projected to continue to grow in 2020, rising nearly 107% year-on-year to $72.5 billion.
Companies like Walmart, Target, Kohl’s and Best Buy are increasingly promoting curbside pickup on behalf of buyers. Amazon previously experimented with in-store pickup options by partnering with retailers to collect packages at the store and set up employee counters to add lockers called pickup hubs to physical stores.
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