Toy makers are competing to keep their products on shelves in tight supply. National News

Texas News Today

However, Melissa McCollum, owner of Learning Express Toys in Birmingham, Alabama, says she only received 25% of her holiday toys by mid-September. This number is usually 50%. Toy Book, the leading trade magazine in the toy industry, also promotes a carefully selected list of in-stock products that retailers can quickly obtain from warehouses in the United States.

Many toy companies, such as Basic Fun and Play Monster, are reducing commercials.

PlayMonster president Tim Kilpin says 15% to 20% of holiday goods grow in the supply chain and Koosh, a toy ball made from rubber filaments, is completely sold out. It is unlikely to be compensated in August and till Christmas, he says.

Obstacles are expected to have far-reaching consequences. Andrew Yanofsky, head of marketing and operations at WowWee, said the retailer’s toy makers said that the first influx of holiday products by 2022 will be in early March instead of late April, and the second cycle will take place in late July instead of late April. We are under pressure to ship in a month.

As a result, companies need to decide how much to make and reorder without a complete picture of their sales data.

Yanovsky said he initially made a big bet on Got2Glow Fairy Finder. This is a light show in a jar where children can meet virtual fairies.

Toy makers are competing to keep their products on shelves in tight supply. National News

Source Link Toy makers are competing to keep their products on shelves in tight supply. National News

LEAVE A REPLY

Please enter your comment!
Please enter your name here