However, Melissa McCollum, owner of Learning Express Toys in Birmingham, Alabama, says she only received 25% of her holiday toys by mid-September. This number is usually 50%. Toy Book, the leading trade magazine in the toy industry, also promotes a carefully selected list of in-stock products that retailers can quickly obtain from warehouses in the United States.
Many toy companies, such as Basic Fun and Play Monster, are reducing commercials.
PlayMonster president Tim Kilpin says 15% to 20% of holiday goods grow in the supply chain and Koosh, a toy ball made from rubber filaments, is completely sold out. Kilpin said he thought it was unlikely to be replenished until Christmas in August, but said on Wednesday he had been informed that several containers, including a Kush shipment, were drifting off the west coast.
Obstacles are expected to have far-reaching consequences. Andrew Yanofsky, head of marketing and operations at WowWee, said the retailer’s toy makers said that the first influx of holiday products by 2022 will be in early March instead of late April, and the second cycle will take place in late July instead of late April. We are under pressure to ship in a month.
As a result, companies need to decide how much to make and reorder without a complete picture of their sales data.
Yanovsky said he initially made a big bet on Got2Glow Fairy Finder. This is a light show in a jar where children can meet virtual fairies.
Toy makers are competing to keep their products on shelves in tight supply. National News
Source Link Toy makers are competing to keep their products on shelves in tight supply. National News