On Tuesday, there was exciting news from Ball Family HQ. The eldest son, Ronzo, has not signed a massive $85 million four-year contract to play for the Chicago Bulls, the most influential NBA team in pre-season history. Nor is it the debut of the first signature shoe with the youngest Ronzo Puma. No, like many things that happen in the ball world, this family patriarchy is about the lover. It’s been a while since Lavar’s Big Baller Brand contacted me, but today things have changed with the announcement of a new collection of shoes.
As you may recall, the Big Baller brand was first launched when Lonzo was drafted by the Los Angeles Lakers. The company made shoes that were initially a nightmare, even at Ronzo’s own estimation. During his first Summer League game, Ronzo was forced to exchange a pair of branded ZO2s because they “just tore up”, he said in a podcast by former teammate Josh Hart. Nevertheless, Ronzo wore the shoe during his first season in the NBA, despite Lakers’ concerns that it was the cause of frequent foot and ankle injuries. Eventually, both Ronzo and Ramero leave the family business. “BBB’s operations as a shoe brand have ceased.” ESPNNick de Paula reported almost exactly a year ago..
not so fast. Twelve months after the premature death was reported, LaVar is back with a collection of four leather low-top sneakers. According to the product listing, shoes made from “Premium Italian Leather” range from $695 to $895 and come in white, red, and blue. The fourth shoe has a suede upper with the phrase “I Told You So”. Happily, these shoes are inspired by Middleson and G League hopeful LiAngelo Ball. This complicates the claim that the lover said so.
The phrase is a widespread theme for the entire collection, even if it only appears on one shoe. Two of the Ball brothers have been successful in the NBA (particularly Ramero destined for the circus which is on its way to superstardom). In this sense, this collection is a victory for Lavar. His sons gained the ability to remain in the league. So LaVar has a chance to get a new bowling shoe for around $1,000. Deploying new BBB shoes the day your son announces his Puma is certainly an option, but that doesn’t mean it’s not great marketing.
After the BBB basketball shoe effort literally exploded, performance shoes couldn’t be stretched out, especially after two of the brand’s most promising ambassadors were rescued. Instead, the BBB focuses on lifestyle shoes that don’t have to withstand the wear and tear of NBA games. The BBB is a fascinating experiment, if nothing else. Leading sneaker companies are constantly struggling with the basketball shoe market and need a budget to help players wear their shoes. The BBB is testing the idea that players (or their families) can wear their shoes with fellow Washington Wizards like Spencer Dinwiddie’s K8iros Shoe Company. Obviously, the BBB couldn’t hang on to the basketball shoe world, but its owner is still happy to say he said so.
The big baller brand moment is finally here
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