DEE-ANN DURBINAP Business Writer
Beyond Meat and Impossible Foods have succeeded with realistic plant-based burgers. Now they want to recreate it in the rapidly growing but crowded market of plant-based chicken nuggets.
Beyond Meat said Monday that new bids made from broad beans will be sold at US grocery stores in October. Walmart, Jewel-Osco and Harris Teeter will provide them first.
Impossible Foods this month launched soy-based nuggets at Wal-Mart, Kroger, Albertsons and other grocery stores. We are planning to enter 10,000 stores by the second half of this year.
Both California-based rival start-ups have helped redefine the plant-based burger. Beyond the burger, it was first sold in 2016 in the aisle of a grocery store next to the traditional meatloaf. A few years later, an Impossible Burger was added.
But this time around, Beyond & Impossible is stocked with a plant-based chicken option in an already bursting freezer. More than 50 brands of plant-based nuggets, tenders and cutlets are already available in US stores, according to the Good Food Institute, which tracks plant-based brands.
Some people, like Morning Star Farms and Quorn, have been making plant-based meats for decades. However, Beyond & Impossible has not only made vegans and vegetarians, but also several impersonators that make omnivores a realistic product for sale. Of these 50 brands, 15% entered the US market in 2020, such as New York startup Simulate and California’s Daring Foods Nugs.
Participate in the beyond impossible in the crowded plant-based chicken market. Bollywood
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