An image from designer Ronnie Feig’s new book, “10 Years of Keith,” stands out as a symbol of his journey. In the photo, growing Feig childhood friend Joey Coronado sits on a bench outside a Queens PS178 and wears a Feig branded design: a hooded jacket, brown cargo pants, a pair of NY Nike Air Force 1 Yankees logos Knitted beanie with. “It was my best friend where we met, learned about the product, and fell in love,” Feig said in an interview. “It was a real moment for me.”
Beyond the personal meaning, the picture shows how Feig skillfully mined his past and passion to build a streetwear empire. Nostalgia, aspirations, passions: these themes are woven through the lines in Feig’s book, 10 Years of Keith, to celebrate the first decade of business.
He started out as a stockboy at his uncle’s shoe shop David Jade, but in recent years Feig has gained fame for his runway shows similar to the Daredevil Theatre. This was when I put the audience on the show in the moving audience seats and took them to different places. Take viewers in 360-degree immersive videos of the New York skyline, the Eiffel Tower, or snow-capped peaks at the tableau featuring a collaboration between Versace and Tommy Hilfiger, or in Cipriani’s ornate interior. When and why all of a sudden turned to print media? The uncertainty over Covid prompted some regret, he said: Can he even hold on to his typical big party? This led to something deeper: “It really got to thinking about what the show is all about. MeaningToday, even big media events like the Oscars and the Met Gala need a lot of attention, but they disappear as soon as they arrive. He wanted something more permanent. “I think a milestone. What does it need to represent, and how do people see it that could last forever. I started thinking what should I do,” he said. “That’s the biggest thing for me.”
Kiss Book | GQ
Source Link Kiss Book | GQ