When Kim Kardashian appeared at the Met Gala last Monday night in a black Balenciaga gown, she stirred up many memes and comparisons. Similar to the character unlocked in the video game, unattended and will be grayed out until the player reaches a certain level.
Now, at least in theory, the connection between Balenciaga and video games is completely unlocked. On Monday, French luxury home and Fortnite developer Epic Games announced a collaboration, which adds branded clothing and signatures to the game. It’s the start of Fortnite’s ambitious push for fashion, and the partnership includes many of the components that exist in and out of the game. Among other things, it includes a “fit set” that keeps four of the beloved Fortnite characters from previous Balenciaga collections on the lookout. – Dress up Dogo with a Balenciaga x Fort Knight hoodie on your head and have a night out with the brand’s futuristic cat-eye sunglasses and Armor Boots from the Fall 2021 collection. (Checking out the mystical renditions of the looks, it’s hard to imagine that these were not virtual characters in the mind of designer Demna Gvasalia, as much as the physical and bloody Cardassians and Beavers of the world.)
“The partnership with Epic didn’t really start with Fortnite,” Balenciaga’s artistic director Demna Gvasalia said in a statement. “It started with the first video game Afterworld, which was created using the Unreal Engine, and debuted the Fall 2021 collection. From there, we’ve been inspired by the creativity of the Unreal and Fortnite communities. For me. It makes perfect sense to work further with Fortnite on these authentic Valenciaga looks by creating a new physical Fortnite clothing line for the store. “
Its history has made Balenciaga a natural choice for Epic’s first luxury fashion collaboration. The company has previously partnered with brands like Nike. “We were deeply inspired by Balenciaga’s great commitment to pushing the boundaries of fashion technology and fashion innovation,” explained Emily Levy, Head of Partnerships at Epic Games. Levy quickly pointed out that fashion already has a natural home in the game. This year is the year of the creator economy, and we’ve announced initiatives ranging from Facebook to Snapchat that aim to encourage users to monetize their content. Fortnite is starting to emphasize the community side of the game, rather than building a single battle royale mode. This is an incident.
Balenciaga joins Fortnite in the metaverse
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